Comparing API authentication methods for partner portal integration: OAuth2 vs API keys vs SAML

We’re building a partner portal that needs to integrate with AEC 2022 APIs for lead management, opportunity tracking, and contract access. Evaluating three authentication approaches and would love to hear real-world experiences:

  1. OAuth2 with delegated access - allows partners to authenticate with their AEC credentials
  2. API keys - simpler implementation, our backend handles all API calls
  3. SAML SSO - enterprise-grade but complex setup

Our partners range from small agencies (5-10 users) to large enterprises (500+ users). Security is important but we also need something partners can onboard to quickly. What have others found works best for partner-facing integrations? What are the gotchas with each approach in AEC specifically?

All three are viable in AEC partner contexts, but they solve different problems. Here’s a structured breakdown across the criteria that matter most for your use case:

Criteria OAuth 2.0 (Delegated) API Keys SAML SSO
Implementation complexity Medium Low High
Partner onboarding speed Medium Fast Slow
Granular permission scoping Strong (scopes per token) Weak (all-or-nothing) Medium (role-mapped assertions)
Fits small agencies Yes Yes (best fit) Overkill
Fits large enterprises Yes Risk (shared secret mgmt) Yes (best fit)
Token/credential rotation Automatic (refresh tokens) Manual Handled by IdP
AEC-specific gotcha IMS session expiry handling required No per-user audit trail in AEC logs Metadata exchange with Adobe IMS is non-trivial
Audit & compliance Per-user action tracing Backend service account only Per-user, IdP-driven

AEC-specific notes worth flagging:

OAuth 2.0: Adobe’s identity platform (Adobe IMS) backs AEC OAuth flows. You’ll be working with Authorization Code flow for user-delegated access. The critical gotcha is access token TTL — tokens expire and silent refresh logic needs to be robust or partners hit 401s mid-session. Also confirm which AEC product APIs (e.g., Marketo, Experience Manager, Real-Time CDP) you’re hitting; IMS scopes and service entitlements differ per product — verify in your version.

API Keys: In AEC, this typically means Service Account (JWT) credentials or the newer OAuth Server-to-Server credentials via Adobe Developer Console. These are backend-to-backend — your portal makes all calls on behalf of partners. You lose per-user attribution in AEC audit logs, which is a compliance concern for contract access specifically. Credential rotation discipline is entirely on your team.

SAML SSO: Adobe IMS supports SAML federation, but setup requires exchanging metadata with Adobe’s IMS SAML endpoint and configuring your partner’s IdP accordingly. For 500+ user enterprise partners who already have Okta, Azure AD, or Ping in place, this pays off. For 5-person agencies, it’s an unreasonable onboarding burden.

Practical pattern many portal builds use: a hybrid approach — OAuth 2.0 as the primary mechanism for most partners, with SAML federation offered as an add-on for enterprise partners who mandate it, and Service Account credentials locked to backend system processes only (not partner-facing). This avoids forcing your smallest partners through SAML complexity while meeting enterprise security requirements.

Watch for CORS policy restrictions on AEC API endpoints when calling from a browser-based portal — some product APIs require server-side proxying regardless of auth method.

Ultimately, the right default depends on context / your requirements — specifically whether per-user audit trails in AEC are a hard compliance requirement and how much onboarding friction your smallest partners can absorb.


This draft is based on general Adobe Experience Cloud knowledge. It has not been verified against your specific version and environment. Practitioners: verify the steps and share your experience below.

We went with OAuth2 for our partner portal and it’s been solid. The delegated access model is crucial when partners need to perform actions in AEC as themselves - audit trails show the actual partner user, not a generic API account. The token refresh flow in AEC 2022 is standard OAuth, no weird quirks. Main gotcha: you need to handle token storage securely and implement proper refresh logic. Partners also need to grant consent initially which adds a setup step, but it’s worth it for proper access control.

API keys are tempting for simplicity but they’re a security nightmare at scale. You’re essentially creating a super-user account that can access all partner data. If a key leaks, you have to rotate it and update every partner integration simultaneously. We started with API keys for our MVP and regretted it within 6 months. The migration to OAuth2 was painful but necessary. Only use API keys if you’re dealing with a handful of trusted partners and your backend does ALL the API work - never expose API keys to partner client applications.

SAML is overkill unless your partners are large enterprises that require it for compliance. The setup complexity is significant - you need to configure identity providers, manage certificate rotations, and handle SAML assertion validation. AEC 2022’s SAML implementation is solid but it’s really designed for employee SSO, not partner portals. The benefit is seamless authentication for enterprise partners who already have SAML infrastructure. We use SAML for our top 10 enterprise partners and OAuth2 for everyone else. Hybrid approach works well if you can support both.

From a partner onboarding perspective, OAuth2 is the sweet spot. Partners understand the “login with AEC” flow - it’s familiar from consumer apps. SAML requires IT involvement on the partner side which can delay onboarding by weeks. API keys are technically simple but explaining to partners why they can’t have individual user tracking is a tough conversation. With OAuth2, each partner user gets their own token, you can implement granular permissions, and the security model is transparent. Just make sure your documentation is crystal clear on the OAuth consent flow.

One practical consideration: token management overhead. OAuth2 tokens in AEC 2022 expire after 2 hours by default. Your portal needs robust refresh token handling or users get logged out constantly. We built a token refresh service that runs every 90 minutes to proactively refresh tokens for active sessions. API keys never expire (until manually rotated) which is simpler operationally but worse security. SAML tokens have configurable lifetimes but you’re dependent on the IdP’s token policies which you don’t control.

Compliance requirements should drive your decision. OAuth2 provides proper user attribution - every API call is tied to a specific partner user account. This is critical for audit trails and compliance with data access regulations. API keys create a single point of failure from a compliance perspective - you can’t prove which specific user accessed what data. SAML gives you enterprise-grade authentication but the authorization still needs to be managed in AEC. For regulated industries (finance, healthcare), OAuth2 is the minimum acceptable approach. API keys won’t pass most security audits.

Having implemented all three approaches across different partner programs, here’s my comprehensive analysis:

OAuth2 Delegated Access: This is the recommended approach for most partner portals. OAuth2 provides individual user authentication with proper audit trails - every API call is attributed to the specific partner user who initiated it. In AEC 2022, the OAuth implementation follows standard RFC 6749 with authorization code flow. Key benefits: granular permission scopes, automatic token expiration (enhances security), familiar authentication UX for partners. Implementation considerations: you need secure token storage (encrypted database or Redis), robust refresh token handling (tokens expire every 2 hours), and clear documentation for the consent flow. The delegated access model means partners authenticate with their actual AEC credentials, so you inherit AEC’s permission model - partners can only access data they’re entitled to in AEC itself. This is crucial for multi-tenant security. Gotcha: initial partner onboarding requires an admin to grant OAuth consent for your application, which adds a setup step but prevents unauthorized access.

API Key Simplicity: API keys work well for small-scale integrations (under 10 partners) where your backend performs all API operations and partners never directly call AEC APIs. The simplicity is real - no token refresh logic, no consent flows, just include the key in request headers. However, this approach has significant security and compliance limitations. You’re creating a service account with broad access that represents all partners collectively, not individual users. Audit trails show generic “API integration” as the actor, not specific partner users. If a key is compromised, you must rotate it and update all integration points simultaneously - there’s no graceful key rotation in AEC 2022. API keys also never expire automatically, requiring manual rotation policies. Only use this approach if: (a) partners are highly trusted, (b) your backend is the only API consumer, (c) you don’t need user-level audit trails, and (d) compliance requirements are minimal.

SAML Enterprise SSO: SAML is the enterprise-grade option for large partners (500+ users) who require federated identity management. It provides seamless SSO - partners authenticate once with their corporate IdP and gain access to both your portal and AEC without additional logins. AEC 2022’s SAML implementation supports both IdP-initiated and SP-initiated flows with standard SAML 2.0. Benefits: no password management, leverages existing enterprise identity infrastructure, meets compliance requirements for large enterprises. Complexity factors: you need to configure SAML service provider settings in AEC, manage X.509 certificate rotations (typically annual), implement SAML assertion parsing and validation, and coordinate with each partner’s IT team for IdP configuration. The setup can take 2-4 weeks per partner. SAML also requires technical expertise on both sides - not suitable for small partners without dedicated IT staff. Best used in a hybrid model: SAML for top enterprise partners who require it, OAuth2 for everyone else.

Recommendation for Your Use Case: Given your partner mix (small agencies to large enterprises), implement OAuth2 as the primary authentication method with optional SAML for enterprise partners who require it. OAuth2 provides the right balance of security, usability, and audit compliance for most partners. For your top 5-10 enterprise partners, offer SAML as an optional upgrade path. Avoid API keys entirely for partner-facing integrations - the security and compliance risks outweigh the implementation simplicity. The token management overhead of OAuth2 is manageable with proper infrastructure (token refresh service, secure storage) and the security benefits are substantial.